Delivering Media & Entertainment to Existing Audiences of Captive Users
IZON Digital Media Network has created a proprietary entertainment platform for premium and niche marketplaces that reach highly targeted, captive "out-of-home" audiences.
With traditional television, print and radio advertising in the greatest decline in 20 years, digital media such as connected TV and digital out-of-home networks are thriving. The ability for IZON to leverage our combined technologies and content across these networks, in addition to our own, provides access to vast audiences with incredible growth opportunities.
More than ever, the competition for "eyeballs" is crossing every sector of communication and media with tens of billions being spent by some of the biggest media companies in the world to get their piece of the estimated 11 hours a day the average adult spends watching digital media. Much of IZON’s efforts are focused on verticals where a defined user base already exists and can be engaged utilizing our digital media network and devices.
IZON creates all of its software and app products in-house, procures all of its own customized hardware, utilizes its own ad network, curates Tier 1 content to drive engagement through current and future channels, leading with golf cart fleets through IZON Golf GPS tablets. Additionally the company is expanding to luxury vehicles (Blackcar), websites, apps and connected TV devices (CTV). This hyper-targeted approach using national and local video content fed to premium consumers creates CPM’s with very high margins.